Guides
Start at the one that matches your week
Same guides as the blog, shelved by the problem instead of the date, so you can read the four about your thing and skip the rest.
Getting LinkedIn right
What to post, how often, and why the good ones you wrote went nowhere.
September 2, 2026 · 6 min read
Why your LinkedIn posts get no views
Eleven views on a post you spent an hour on. Here's what's usually behind it, and the fixes that change the number.
September 5, 2026 · 6 min read
How to write a LinkedIn hook that stops the scroll
The first line is most of the job. Six hook shapes that work, why they work, and the openers to cut on sight.
August 29, 2026 · 6 min read
What to post on LinkedIn when you've got nothing to say
The blank page isn't a creativity problem, it's an input problem. Five places to find something worth saying, without waiting to feel inspired.
August 31, 2026 · 5 min read
How often should you post on LinkedIn?
The honest answer to how often to post, why most advice gets it wrong, and how to pick a number you'll still be doing in six months.
September 3, 2026 · 5 min read
The best time to post on LinkedIn (and why it matters less than you think)
What the timing advice gets right, what it gets wrong, and the simple way to find your own best window instead of copying someone else's.
September 7, 2026 · 5 min read
LinkedIn profile or company page: which one should you grow?
Why a personal profile almost always beats a company page for a small business, and the one case where you want both.
Instagram and YouTube
Short video, carousels, and picking ideas before you waste a shoot on the wrong one.
September 12, 2026 · 5 min read
Why your reels get views but no followers
Fifty thousand views and eleven new followers. The gap has a cause, and it's usually one of four things.
September 10, 2026 · 5 min read
Which Instagram reels are worth learning from
A reel with a million views might teach you nothing. Here's how to tell a real signal from a lucky one.
September 11, 2026 · 5 min read
Carousels or reels: which one actually gets you clients?
Reels get you reach, carousels get you saved. Here's how to use both without doubling your workload.
September 13, 2026 · 6 min read
How to pick YouTube video ideas that actually get watched
Most channels die from bad ideas, not bad editing. How to choose topics before you spend a weekend filming the wrong one.
September 14, 2026 · 5 min read
Shorts or long form: which builds a personal brand faster?
Shorts get you found, long form gets you trusted. How to decide which to make first when you can't do both.
Reading the people ahead of you
How to work out what is working for them, so you stop guessing what to make.
August 20, 2026 · 5 min read
How to research your competitors on LinkedIn (without guessing)
A simple way to see what's actually working for the people ahead of you on LinkedIn, and turn it into posts of your own.
September 15, 2026 · 5 min read
How to read a competitor's YouTube channel for ideas
A channel page is full of information if you know what to look at. Here's what to read and what to ignore.
October 5, 2026 · 6 min read
Track competitors on LinkedIn, Instagram and YouTube in one place
Kadenza brings creator research across LinkedIn, Instagram and YouTube together. Learn what to look for and how to turn the research into your own ideas.
September 25, 2026 · 5 min read
How to see what's working for creators in your niche on LinkedIn, Instagram and YouTube
Watch the people a step ahead of you, find the posts that beat their own usual and check once a week. Here's what to look at on each platform.
September 25, 2026 · 5 min read
How to find viral posts in your niche (and what to do with them)
Skip raw likes. Look for posts that beat their creator's own usual numbers, on LinkedIn, Instagram and YouTube, then learn the pattern without copying.
Turning attention into leads
The part most people skip, where views turn into names you can actually talk to.
September 16, 2026 · 6 min read
How to turn a personal brand into actual leads
Followers aren't a business. The bridge between attention and money, and the step most people skip.
August 24, 2026 · 4 min read
How to turn LinkedIn comments into leads
The people commenting on your competitors' posts are your warmest leads. Here's how to find them and reach out without being weird.
September 8, 2026 · 6 min read
How to get clients from LinkedIn without cold outreach
Cold messages have a terrible hit rate and they cost you your reputation. Here's the slower path that keeps working.
September 16, 2026 · 5 min read
What a lead magnet is, and how to make one people actually want
Most lead magnets get downloaded and never opened. What makes the difference, and how to build one in an afternoon.
October 5, 2026 · 6 min read
Turn LinkedIn comments into email leads with a keyword
Someone comments your keyword, they get your guide, and you get the email they choose to share. Here's how to make that offer useful with Kadenza.
Working with your own AI
How to get writing out of an AI that sounds like you and knows your numbers.
September 17, 2026 · 5 min read
Why generic AI content doesn't work, and what to do instead
The reason AI posts flop isn't the model. It's that the model is guessing, and so are you.
September 17, 2026 · 6 min read
How to use AI to write content that sounds like you
Generic AI writing has a smell everyone recognises. The two things that fix it, and neither is a better prompt.
August 27, 2026 · 5 min read
Connect your own AI to your content with MCP
What MCP is, in plain words, and why letting your own Claude or ChatGPT read your real data beats another AI writing tool.
October 5, 2026 · 5 min read
MCP servers you can connect to Claude for social media content
Compare social media MCP options for Claude, then learn how to connect Kadenza and ask for research and drafts with your own approval before posting.
October 5, 2026 · 6 min read
Let your AI assistant post to LinkedIn and Instagram for you
Use your own Claude or ChatGPT to draft and schedule through Kadenza. Connect your accounts, keep your key out of chat, and approve every post.
September 25, 2026 · 5 min read
How to use Claude for your personal brand
Connect Claude to your real content data, then ask in plain words. The setup, seven prompts to copy, and what Claude gives back. Works with ChatGPT too.
September 25, 2026 · 5 min read
How to use ChatGPT to write LinkedIn posts that sound like you
Give ChatGPT your best posts, how you talk and what's working in your space, then use these eight prompts. It works the same way in Claude.
September 25, 2026 · 5 min read
How to grow a personal brand on LinkedIn with AI
Run one weekly loop: see what works for people ahead of you, pick an idea, write it in your voice with your AI, post steadily and turn comments into leads.
Choosing your tools
What each tool is good at, what it costs, and which one fits the job you actually have.
September 25, 2026 · 6 min read
The best tools for LinkedIn personal branding in 2026, compared fairly
Taplio, Supergrow, AuthoredUp, Kleo, Metricool, Buffer and Kadenza side by side: what each is best for, who should pick it and what it costs.
October 5, 2026 · 5 min read
The best Taplio alternatives, based on what you need
Compare Taplio with Kadenza, Supergrow, AuthoredUp, Kleo, Metricool and Buffer, with clear prices and reasons to pick each one.
October 5, 2026 · 6 min read
Kleo alternatives for LinkedIn growth: which one fits you?
Looking beyond Kleo? Compare tools for LinkedIn writing, research and scheduling, and decide whether you still want coaching with your software.
October 5, 2026 · 5 min read
Supergrow alternatives for your next stage of content
Compare Supergrow with Kadenza and other content tools. Find the right fit for research, LinkedIn writing, coaching or posting on more platforms.
September 25, 2026 · 5 min read
How to schedule posts to LinkedIn, Instagram and YouTube in one place
Write your posts in one weekly batch, plan them on one calendar for all three platforms, then check what worked. Here's the routine and which tool fits.
Starting, and keeping going
How much time this really takes, and how to build something you will still do in March.
September 17, 2026 · 6 min read
How to build a content system you'll actually stick to
Motivation runs out in week three. What to put in place before that happens, so posting survives a bad month.
September 17, 2026 · 5 min read
How much time does personal branding actually take?
An honest breakdown of the hours, where most of them get wasted, and how to get it down to about two a week.
September 17, 2026 · 5 min read
Should you post on one platform or all three?
Spreading yourself thin is the most common way people stall. When to focus, when to expand, and how to do both without tripling the work.
September 25, 2026 · 4 min read
A weekly personal branding routine for busy founders
A day-by-day routine that fits a personal brand into a couple of hours a week: what to do from Monday to Friday, what to skip, and what to hand off.
Want them newest first instead? The blog has the lot in date order.